Focusing the message for any product into it's most memorable and impactful statement is always a challenge. I worked with project and product managers to find more than just the key differentiator in any product, but to go beyond to what the benefit to the physician and the patient will be. Sounds simple but it was certainly an education for a business used to doing things a certain way.
Proposed launch ad for the PreludeSYNC EVO Radial Compression Band
Launch ad for the PreludeSYNC Distal Radial Band
Launch ad for the new RadialFLo Catheter
Launch ad for the US release of the PhD Hemostasis Valve
Osseoflex Steerable Balloon